Influencer Exchange Gaining Big-Time Traction

February 16, 2012

Over the past year, the influence marketplace has attracted a lot of attention as brands, public relations and social media agencies look for new ways to discovery, analyze and engage with opinion leaders.

Our Influencer Exchange service has emerged as one of the fastest-growing influencer discovery platforms by taking a unique approach that identifies influencers based on what they are saying in news, blogs, tweets, Facebook posts as well as forums.

We’re attracting a growing number of brands and agencies because, unlike other influence discovery services, our Influencer Exchange provides brands with the flexibility to discover and measure influencers across all media types based on topics they define.

We not only identify people creating content but the opinion leaders attracting the most attention. The Influencer Exchange meets the different needs of brands, whether it’s public relations, influencer outreach, research, planning or content curation.

To give you a better sense of why the Influencer Exchange is gaining serious traction, here’s a few quotes from some of our customers and partners:

“At MediaWhiz, defining the influencers for our client is extremely important. It is core to one of our social media service offerings, ‘Digital PR and Outreach.’ Appinions allows us to identify influencers specific to our clients line of business and I have not found another product or service that accomplishes this.

- Steve Goldner, Senior Director, Social Media, MediaWhiz Holdings, LLC

“Carrot Creative believes there are many valuable ways to measure influence and identify opportunity. We chose Appinions because the tool offers the best ability we’ve ever seen to identify influencers by topic (as opposed to audience size). Additionally, the fact Appinions can actually identify the owner of the opinion – as opposed to the publisher – means that we gain valuable insight into where influence begins (instead of where it echoes).

- Nick Perold, Director of Strategy | Carrot Creative

“The current fans of GoGo squeeZ are extremely passionate and vocal in every way. Whether its by blogging, tweeting, emailing us with testimonials, sharing our product with friends, or asking the local grocer to stock us; they are our best ambassadors and assets. We work with Appinions to help us find more like minded individuals. Our hope is to locate them with the help of Appinions and turn them into brand lovers through specially tailored engagements with GoGo squeeZ.

- Jessica Elefante, Director of Digital Strategy & Partnerships, GoGo squeeZ | Materne North America Corp.

“Appinions appears to be in a position to distinguish themselves as the premier service in the social influence space by their ability to sort data across all online media in an intelligent way.”

- Mark Schaefer, Author of “Return On Influence”

“We chose Appinions for influencer ranking because of its powerful algorithm and sleek interface. Through the experience of working with Appinions, we have gained deeper insight into our industry, and developed relationships with power players we never knew existed.”

- Mike Edelhart, president, PivotCon

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