The Laws of Consumerism Rely on Influence
As we all know consumers follow trends and patterns, and it all comes down to behavior. Brands need to understand these behaviors in order to market and communicate, and the avenue to achieve this is heavily slanted towards influence.
Influence is vital to this because it truly reflects the needs of consumers. Social media is the arena, but something needs to push the opinions and that is influence. Consumers look to social media to influence their buying decisions, but as well they look to influence on a much more direct level.
The laws of consumerism vary, but at its core the belief is that consumers want to be heard and appreciated. Brands need to use social media as a means to converse and connect, not just merely spout and orate. Once they make the right choice and use the technology properly, influencers are the means to achieve their goals.
It might seem on the surface that influencers are just a louder voice in the digital world. If a user has properly gained influence, then they have done more than just constantly speak about brands. In fact, they have gained the trust of consumers by listening and giving insight at needed times.
An influencer is really just a connected consumer who has the trust of his or her network. This trust plays perfectly into the laws of consumerism, and raise the viability to a heightened state, which is influence. It is not a complicated science in this sense, but actually reaching this level takes time, effort and strategy.
Consumers need influence and brands need influencers. That is the simple part of the equation.