Marketers listen Up!
It is fair to say (and has been said several times) that social media is the moneyball of the marketing and communications world. What this means in its most basic form, is that you can achieve without the budgets of the big boys. This might be hard to swallow but it is reality.
Since social media is money ball, then what does that make digital influence? In the world of social media, the real game changer is influence, because it is what mobilizes social media. So if social media is moneyball, than influence must be a great starting rotation. When you connect with your influencers you can make leap and bounds, and be able to influence buying decisions with much greater ease and frequency. Beyond influencing buying decisions, the trust you gain from your audience is invaluable.
Putting aside all of the baseball talk for a second, influence is really the tool that can be understood and utilized in a cost-efficient way. Unlike the majority of traditional advertising, the rewards you can reap are greater and the investment is more time than anything else. Marketers along with advertisers and public relations practitioners would be wise to forego the budgets for the more traditional avenues, and learn all they can about social media.
You have to think like Billy Beane and try to level the playing field. Influence can do this if it is done right. It’s time to beat your competitors and stop trying to finish in second place.