The Airline Industry Needs Influence
All industries can use influence, but right now there is one that really needs the proverbial shot in the arm. The Airline industry in North America has been in a decade long public relationships tailspin. If you scan through the forums, the level of negative conversations spewing from users is impressive to say the least.
Airlines would be wise to find their influencers, genuinely convince them of their offering and purpose and then put them to work. As of now, the influencers and those shouting the loudest against them are winning the fight, and being proven right.
Many airlines have a strong digital presence, but on the surface it looks like they need help. A bad flight naturally lends itself to logging on to your favorite social media forum, and sharing the story with all who will listen. The best best would be to invite those who you find to be the most influential (positive and negative), and invite them to enjoy your service and staff. By providing a great experience, they will no doubt report back to their digital networks.
The main selling point should be that other avenues have simply failed them. The press has not been kind, television and radio has worked to some extent but lacks a direct link to their audiences, and giveaways are only effective if the experience works. Unfortunately for the last point, it has been the experience that has led to such dismal opinions throughout the online world.
Ultimately, influence is a definite need for the airlines right now. By exploiting influence they can reap a lot of positive returns. The ball is in their court and hopefully they seize the moment.