Will the Influence Bubble Burst?
With anything to do with the web world, especially aspects that have grown in popularity, everyone always asks the question “when will the bubble burst?”. We’ve all been burned before, and the web is very much an easy come and easy go kind of environment. This question has been posed about digital influence, since it has grown in enormous scope over the past few years.
I do not believe that the influence bubble is on the verge of any kind of decline. The main reason is that it mimics human nature, and does not posses some of the flash in the pan characteristics. Opinions move social media, and people gravitate towards opinions that they trust. With a formula this time tested, it is easy to understand why influence should have the legs for the long haul.
Influence can be a bit of a tricky game, but when you finally understand and can utilize it the effectiveness is very evident. Maybe the question about the bubble bursting is being asked by those who have been reticent to employ. This is not uncommon, but needs to be overcome by every brand who seeks success in the digital world.
Do not think that you should avoid influence, because it will not be around in a year or two. This is definitely not the case. Influence will only grow, and is not limited by the growth of social media. It can be found in every corner of the digital world.
Maybe the question should be, “how do I become part of the growing bubble?”.