Do you Need Influence?
Event though influence seems to be on one of the burners for most brands and agencies, some are still tangling with the question, do I need influence to be part of my overall strategy? The easy answer is a simple “yes”, everyone can benefit from connecting with the influencers who matter to you. Now this is not to oversimplify, but once you step into the world, the rewards are evident.
The fuller answer is more complex, and every brand needs to fully understand why influence exists and most importantly, why does it matter especially from a consumer perspective. It is the most direct link to your audience that exists on the web. Whereas you can spend all day tweeting, there is little guarantee that your audience will find your tweets, listen and eventually act. Influence connects you and lets those who are trusted speak on your behalf to your audience.
It might sound bold, but if you have an online audience (which hopefully at his point you do), than influence needs to be part of your day-to-day operations. It is very tough to argue against a brand needing a digital presence of some degree, and subsequently influence to help move it and capitalize. So why are some still slow to enter?
The biggest question might have to be, what am I missing out on by not utilizing the power of influence?