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Appinions Roundup: Recent News & Posts

June 4, 2012

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We are thrilled to see these and other recent mentions of Appinions – proof that our brand of contextual influencer management is taking root.  Each of these posts has great perspective and ideas on how to use influencer marketing.Appinions Roundup May 2012

Perspectives on digital influence

Our own Larry Levy answers some of Social:IRL‘s questions about digital influence and misconceptions in influencer marketing, and offers five tips for better understanding of digital influence.

Who Are The Influencers and How Do We Find Them?

Writing on Business2Community.com, Jure Klepic helps to define the difference between score-based tools like Klout and contextual platforms like Appinions.

Tapping Into The World Of Social Influence To Drive Sales

Mark Schaefer, author of Return on Influence, explains how savvy marketers can enlist brand advocates to enhance the sales cycle.

A Real Look at Social Media Influence

Over on Steve Goldner‘s blog (disclosure: Steve works at client MediaWhiz), he breaks down influencers into three groups (traditional, emerging and influencers by connection), and outlines how to develop an influencer marketing strategy.

Thanks to these authors and others who continue to help us spread the word.

image source: flickr (tenerife)