Appinions Roundup: Recent News & Posts
We are thrilled to see these and other recent mentions of Appinions – proof that our brand of contextual influencer management is taking root. Each of these posts has great perspective and ideas on how to use influencer marketing.
Our own Larry Levy answers some of Social:IRL‘s questions about digital influence and misconceptions in influencer marketing, and offers five tips for better understanding of digital influence.
Writing on Business2Community.com, Jure Klepic helps to define the difference between score-based tools like Klout and contextual platforms like Appinions.
Over on Steve Goldner‘s blog (disclosure: Steve works at client MediaWhiz), he breaks down influencers into three groups (traditional, emerging and influencers by connection), and outlines how to develop an influencer marketing strategy.
Thanks to these authors and others who continue to help us spread the word.
image source: flickr (tenerife)