Appinions: The science of influence marketing

Get Started

Get started with Appinions

Send Our “Myth of the Mommy Blogger” Panel to SXSW 2013

August 22, 2012

By

Fact: Mommy blogger outreach as we know it could benefit from a bit of a cleanup on aisle 3.

After years of poorly researched and untargeted pitches, mass email blunders, FTC disclosure mishaps and the like – we’re facing a bit of an uphill climb to establish consistent and effective standards for mommy blogger outreach (and blogger outreach in general).

Building on the conversation from our e-Book, Why Targeting Mommy Bloggers is a Broken Outreach Model, we’ve submitted a panel proposal for SXSW Interactive 2013 to debate what truly constitutes effective blogger outreach.

Moderated by Stephanie Schwab of Crackerjack Marketing, the panel of experts will include our very own Larry Levy, CEO of Appinions, as well as Pomponi Butler of Clever Girls Collective and Joe Burton from SocialChorus.

The panel will focus on:

  • Discussing available outreach methods (presented by three practitioners who represent a wide range of approaches), from mass outreach to working with small groups of bloggers for highly integrated marketing partnerships.
  • Examining the myth of “mommy bloggers” and why the label is far from one-size-fits-all.
  • A few (some more radical) solutions for addressing the “mommy blogger” challenge in blogger outreach – for both agencies/brands and bloggers.

We’ll also attempt to answer some of the tougher questions facing brands and bloggers, such as which methods are best for pitching bloggers, what can bloggers do to help brands become better partners in brand-blogger relationships, and more.

We’re pretty pumped about this panel, but we need your help to make it happen. Can you hop over to the Panel Picker page and cast your vote for us? With your help, we can engage in a healthy dialogue about this important topic.

Click here to vote for us.

Voting is open until August 31, but go ahead and cast your vote today for Myth of the Mommy Blogger: Fixing Blogger Outreach, and hopefully we’ll see you in Austin!

Thank you for your support!