Free E-book: Why Targeting Mommy Bloggers is a Broken Outreach Model
It’s overdue for the term “mommy blogger” to jump the shark.
While we’re busy painting a broad brush stroke of the apron-donning mom, blogging between diaper changes, we’re missing out on a chance to connect with a group of bloggers that are rapidly evolving the lifestyle blogging niche – from frugality and nutrition to lifestyle design and much, much more.
It’s this very fatal assumption that has brands (and their agencies) sending blatantly irrelevant and bad PR pitches to the wrong bloggers.
Which is exactly why we created this e-book – to help brands and agencies learn the right way to target lifestyle bloggers for their outreach strategies.
Why Read the Mommy Blogger E-book?
For brands and agencies who want to establish a connection with relevant, influential lifestyle bloggers in your market, this e-book will take you through:
- Why most so-called “mommy bloggers” are not exactly that
- The danger in relying on pre-packaged blogger lists
- Ramifications of a bad pitch to bloggers
- Pitching vs. paid or promoted content
- How to target lifestyle bloggers the right way
- Types of marketing partnerships brands can create with bloggers
It’s time for brands and agencies to abandon the broken mommy blogger outreach model, and instead formulate a smart outreach strategy that will take us away from cold, irrelevant product pitches to valuable long-term partnerships.
Click here to download the ebook – Why Targeting Mommy Bloggers is a Broken Outreach Model. Or, you may view the book below via Slideshare.