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Announcement: Appinions Awarded Patent for Methodology for Opinion Analysis

September 10, 2012

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Announcement: Appinions Awarded Patent for Methodology for Opinion Analysis

Today, we’re excited to announce that Appinions has been awarded a patent for the methodology we use to analyze, extract and summarize opinions from more than 5 million of online sources every day.

In other words, we scour the internet – including articles, blog posts and social media messages – to identify the opinion, the person or source of the opinion and the sentiment of that opinion.

Our team of researchers, led by our co-founder and chief scientist, Dr. Claire Cardie, have spent more than 10 years researching opinion identification and semantic analysis. We couldn’t be prouder of our team for the countless hours of research that has gone into developing this methodology and perfecting our platform.

You can read more about our patent announcement in today’s press release.

What this means for you

Thanks to this patent, Appinions will be the only influence marketing platform on the planet that uses opinion-powered data to help brands identify, monitor and engage influencers. This means, Appinions can give brands the unprecedented ability to discover the relevant influencers in context and based on any topic. That’s pretty powerful.

If you’re ready to get serious about your influence marketing efforts, Appinions can help. Click here to sign-up for a 14-day free trial to see how you can put the power of Appinions to work for your brand.