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How to Effectively Convert Key Influencers into Super Advocates™for Your Brand (eBook)

September 12, 2012

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How to Effectively Convert Key Influencers into Super Advocates™for Your Brand (eBook)

Most brand advocates are typically “fans” of a brand who don’t necessarily have a platform of their own. Influencers, however, often have a platform where they can directly impact action by being opinion leaders and authorities in their own niche.

But what if you could combine both advocate and influencer?

In our latest free eBook, The Influencer Continuum™: From Influencer to Super Advocate™, we outline the process for effectively engaging with key influencers in your market and turning them into Super Advocates™ for your brand.

By mapping out each phase along the continuum, and discussing what you’ll need to create highly effective influence marketing programs, this guide aims to empower brands to take their influencer marketing efforts to the next level.

Creating a Super Advocate™ from an influencer takes place in stages, so we take you through the following:

    • Providing education/awareness
    • Building trust and credibility
    • Creating an emotional connection
    • Creating brand loyalty

Below is a snapshot of the Influencer Continuum Matrix we walk you through in the eBook.

Influencer Continuum Matrix - Creating Influence Marketing

Download the free eBook here or view it below to learn more about how you can create super advocates for your brand.

The Influencer Continuum™: From Influencer to Super Advocate™ from Appinions