A New Focus on the Appinions Blog

By Appinions

There have been some exciting changes happening behind the seasons at Appinions, and while we don’t always dive into the inner workings of the company, we think it’s important to announce that we’re introducing two smart authors to the Appinions blog: Nyerr Parham and Kristin Morgan.

We’d like to take a quick moment to introduce you to Nyerr and Kristin, as they will be the driving force behind much of our content. However, you’ll still see an occassional post from our CEO, Larry Levy, as well as other members of the Appinions team.

Without further ado, here’s Nyerr and Kristin!

Nyerr Parham, Marketing Manager

Nyerr Parham serves as the Marketing Manager at Appinions. She is responsible for driving marketing initiatives including messaging, collateral development, trade show appearances, advertising, and social media communities.

Nyerr joined the Appinions team from Syndicate Media Group, a lifestyle marketing agency, where she spearheaded integrated marketing and communications strategies for Russian Standard Vodka and Caliche Rum. Her previous work experience also includes building and executing communications strategies for start-ups.

Nyerr graduated from Stanford University where she earned her Bachelor of Arts in Science, Technology, and Society and played on their NCAA Division I lacrosse team.

Kristin Morgan, Director of Client Services

Kristin is the Director of Client Services at Appinions. She joined Appinions in February of this year after working with the Taproot Foundation as a project manager. Kristin has extensive experience working with non-profits, integrated campaign planning, and event management.

Kristin graduated with a degree in advertising from Syracuse University in upstate New York. When she’s not supporting client influencer strategies, you can find her exploring the food and live music scene in Brooklyn.

In conjunction with our new blogging team, we’re working on providing valuable insights on digital marketing as a whole, focusing on influencer marketing and exploring topics that range from content marketing to social media tips & tricks. We’ll also feature influencer case studies that show successes (and failures) of brands around the world.

If there’s a topic you’re interested in exploring or diving deeper into, please let us know! The comments are yours.