2012: The Year of the Blogger
We’ve had such an exciting year, thanks to all of you who have tried our platform, read our blog, downloaded our eBooks and attended our webinars. We know you’re busy and have lots of different marketing topics to focus on and learn, and we are truly grateful to each one of you for your attention and engagement with us.
For a quick year-end review, we took a look back at our blog in 2012 to figure out which posts resonated most with you. Much to our surprise, all five of our most popular posts are about bloggers and reaching blogger influencers. Well, maybe not so surprised; we certainly do know that understanding, building relationships with, and engaging with bloggers is top of mind for many of our clients and for the marketing industry as a whole.
So without further ado, here are our top five posts from 2012. We’re calling it The Year of the Blogger.
There are many blogger pitch horror stories out there and most of them start with the words “Dear Mommy Blogger.” In this post, not only do we tell you why the term “Mommy Blogger” is one of the deadly sins of influencer marketing, we also give you free access to our ebook, “Why Targeting Mommy Bloggers is a Broken Outreach Model.”
There is an art to pitching bloggers, but it’s not rocket science. If you don’t already have an existing relationship it’s best to do your homework, inject a bit of personality and follow these 11 tips. If you do, it’s nearly guaranteed that you’ll have a higher success rate.
It’s a loaded question, but someone had to tackle it. “Influence” is more than popularity, it’s about credibility & trust. Don’t assume that a blogger that writes something relevant to your brand is influential.
Benjamin Franklin once said, “If you fail to plan, you plan to fail.” Truer words couldn’t have been spoken when it comes to Blogger Ambassador Programs. Take the time to set clear expectations and you’re program will run much smoother.
The ROI of social media and blogger outreach has been a long-debated subject. The reason for so much debate is because there isn’t an industry standard for measurement. We think you can effectively measure success, if you track the right metrics from the start.
Happy new year, everyone! Here’s to a great 2013.
Image credit: Search Engine People Blog