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Marketing Through Trust: Leveraging Influence in the Buyer’s Purchase Journey {eBook}

January 31, 2013

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Marketing Through Trust: Leveraging Influence in the Buyer’s Purchase Journey {eBook}

When it comes to making purchasing decisions, who do you trust? What sources do you consult to help you make an educated and informed decision? Research on consumer behavior shows that the influential touchpoints for consumers that guide them through the purchasing process are shifting from company-driven marketing to consumer-driven marketing. People trust people more than they trust brands and this circle of people that consumers trust is expanding with social media. Companies can take advantage of the explosion of word-of-mouth marketing by influencing the touchpoints (reviews, forums, search results, conversations with friends) consumers seek when making purchasing decisions.

This eBook details:

  • The current landscape of customer decision making
  • How to use influence marketing to increase customers touchpoints
  • Where search and influence marketing intersect to influence purchasing decisions
  • Ways to leverage influence to gain customer trust

 

 

Marketing Through Trust from Appinions