Appinions Lens

Appinions Lens for Publishers

Overview

When you read an interesting or controversial online article or a blog post, it can often spark an idea or at least help to create an opinion. If you have ever wondered what other people are thinking and what they have to say about an article or the topics, Appinions Lens is the way to quickly find out.

Appinions Lens is a small, but powerful, application that sits within your browser as a bookmark. When you click on it, Appinions Lens examines the content you’re reading, and then delivers relevant opinions from across the Web. It provides opinions about that topic and the people driving the conversations – something available nowhere else.

We can also configure Appinions Lens for you – just like we’ve already done for clients such as Cengage/Gale, to meet your needs.

Benefits

For publishers, Appinions Lens provides more relevant content to readers, which can increase pageviews, boost time on site, and increase advertising and sponsorship revenue.

Using Appinions Lens

Appinions Lens finds related opinions on key topics discussed within an online article or blog post. When triggered, the lens “floats” transparently over the page providing relevant and contextual insight, which can be shared on social networks such as Facebook and Twitter.

To install Appinions Lens, drag this link: Appinions Lens, to your bookmark toolbar. If you’re using Internet Explorer, right click and select ‘Add to Favorites…’. Then, when you’re browsing a news article, blog post or tweet, it’s easy to see what others think by clicking the Appinions Lens icon on your toolbar.

If you’d like to configure your own version of Appinions Lens, click here and provide us with some ideas about what you’d like your app to do! You can also access our API, or contact us at info@appinions.com.