Appinions: The science of influence marketing

Today, we’re proud to announce that Appinions has partnered with Forbes to bring you the first annual study analyzing the influence of Chief Marketing Officers. This brand new study is the first of its kind. Using the Appinions platform, we were able to dive into the opinions of CMOs, looking at trends and topics as they compare [...]

There have been some exciting changes happening behind the seasons at Appinions, and while we don’t always dive into the inner workings of the company, we think it’s important to announce that we’re introducing two smart authors to the Appinions blog: Nyerr Parham and Kristin Morgan. We’d like to take a quick moment to introduce [...]

Today, we’re thrilled to announce the addition of our 30th client in just 10 short months! Discovery Communications, home to the Discovery Channel, TLC and Animal Planet, is the latest addition to our client roster. Not only is Discovery Communications our 30th client, but they are also our first network client.

We’ve had a lot of exciting developments at Appinions in recent weeks and this week is no exception.

Today, we’re excited to announce that Jon Bond, CEO of Big Fuel, is joining our team as an investor and senior marketing advisor.

Most brand advocates are typically “fans” of a brand who don’t necessarily have a platform of their own. Influencers, however, often have a platform where they can directly impact action by being opinion leaders and authorities in their own niche.

We are thrilled to see these and other recent mentions of Appinions – proof that our brand of contextual influencer management is taking root.  Each of these posts has great perspective and ideas on how to use influencer marketing. Perspectives on digital influence Our own Larry Levy answers some of Social:IRL‘s questions about digital influence [...]

Event though influence seems to be on one of the burners for most brands and agencies, some are still tangling with the question, do I need influence to be part of my overall strategy? The easy answer is a simple “yes”, everyone can benefit from connecting with the influencers who matter to you. Now this [...]

Much of this blog is about how brands need to empower themselves by properly utilizing digital influence. Every now and then, we also try to deliver ways for the average user to become influential. There are dozens of different tactics a person can employ to become more influential, but there is one that is time [...]

With anything to do with the web world, especially aspects that have grown in popularity, everyone always asks the question “when will the bubble burst?”. We’ve all been burned before, and the web is very much an easy come and easy go kind of environment. This question has been posed about digital influence, since it [...]