Appinions: The science of influence marketing

You need to tackle the same content marketing challenge every brand faces – creating content that leads the conversation, specifically through curating and sharing relevant, value-driven content (not just creating content for the sake of creating).

This week’s influence marketing roundup finds us exploring the connected consumer, tweetable lessons from Content Marketing World 2012, the historic importance of social scoring and a few other gems.

In An Introduction to Effective Influencer Marketing, we discussed the importance of pitching value, not just product, when approaching influencers.

We define, we debate, we dig deeper into what persuasion really means in this increasingly connected and intersecting offline and online worlds. But perhaps the most significant change happening in the world of influence is occurring right under our nose.

Today, we’re excited to announce that Appinions has been awarded a patent for the methodology we use to analyze, extract and summarize opinions from more than 5 million of online sources every day.

We’ve got a bevy of information on our hands for this week’s Top Influence Marketing News. In fact, I’m contemplating dubbing this week’s roundup: Attack of the Post Series.

You’re tasked with the responsibility of building a competitive footing for your brand – both in the current marketplace as well as researching opportunities for expansion into new markets. With influencer data, you can access a valuable ecosystem of rich, robust data around topics and conversations that are relevant to your brand, your products and [...]

Leveraging paid media has long been the playground of traditional media channels and power ad buyers. Though the onset of online advertising has changed many aspects of the discipline, one fact remains true: Measuring the true impact (not just reach) of advertising has always been challenging. While online advertising is largely measurable at the awareness [...]

With news of changes to Klout’s personal influence measurement platform, there has been an inevitable uptick in the debate over how we should be measuring this thing called influence. No stranger to the debate, Jay Baer offered his insights on Klout’s alogrithm updates in The Fight for the Future of Influencer Analytics. Equally no stranger [...]

Back on the saddle again with our bi-weekly roundup of news from the wide world of influence marketing. This week’s roundup post is chock full of goodness – starting with a debate on the effects of a CEO tweeting and circling back to a post where 13 different experts offer their take on Klout’s latest [...]