Appinions: The science of influence marketing

You know your executives need to get their names out there, and to have a presence in your industry. But do you need them to develop thought leadership, or are you looking to help them build their executive influence? At first, it is easy to confuse the two; thought leadership is a component of executive [...]

You have a blog, a Twitter account and a Facebook page.  Maybe you have a lot of followers or maybe you don’t, but you still want to be considered an “influencer.”  And why not?  Influencers are getting a lot of attention for the role they play in the consumer purchase decision-making process and some of [...]

It seems logical that success with influence marketing requires you to connect with the influencers who have the largest followings. The reality, however, is that bigger isn’t always better. If an influencer has followers in the right niche or boasts a high level of engagement, it may not matter if he or she has hundreds [...]

Last week, Hadyn Shaughnessy, a contributor at Forbes, published a list of the “Top 50 Social Media Power Influencers” and, my-oh-my, has this caused quite a stir in the blogosphere. Nobody’s questioning the fact that some of the names on this list are really great people; they are questioning the criteria used.   One individual who [...]

Some people mistake influence marketing for the process of getting customers to shill for brands. To the uniformed, it may seem that influence marketing is all about convincing customers to, perhaps in an unsavory way, cajole other consumers into buying from you. Of course, brands do have the goal of selling more, but such blatant [...]

We’re so excited to announce Appinions 2.0, available immediately for all Appinions clients. This new release combines two powerful changes that will make creating and managing influencer marketing programs more efficient and effective. Sophisticated Sorting We’ve launched a new suite of topic filters that provides you with unparalleled flexibility to slice through mounds of influencer data, [...]

It’s hard to get married without being in a committed relationship first.  Even before that, it’s a good idea to go on a few dates first.  What if you’re a single guy or gal looking for love?  You have a few options; you could try the bar scene, get set up on a blind date [...]

It’s easy to take the wrong path when it comes to television, ratings, and marketing via television. Though it once made sense to focus on the demographic for a particular show (and the accompanying ads), the intense focus on demographically-based Nielsen ratings may be waning, as much has changed in the way viewers watch television [...]

The foundation of influence marketing is building relationships with individuals who are in a position to help your brand increase awareness, build reputation, connect with an audience, and make sales. The basis for all of these goals is the development of a relationship with an influencer. So once you’ve decided to reach out to influencers, [...]

Yesterday evening, Appinions (with our partners at AOL Autos) kicked off the 2013 New York International Auto Show by welcoming an intimate group of the most influential people at the intersection of auto and technology.  We had the pleasure of being joined by the likes of Chrysler, Ford, Google, Hyundai, Kia, Microsoft, MINI, Nissan and [...]