What Really Makes a Someone or Something Influential?
It’s a question that formulates the core of our conversations here – and we’re on a mission to answer it.
Welcome to the official Appinions blog, where we explore emerging trends in influencer marketing and offer up tips to help agencies and brands leverage this brave new world.
Care to join us?
As a B2B marketer, there are likely two questions that come to mind when you think about Pinterest and Instagram. 1. Do these visual platforms represent an opportunity to influence the people you are trying to reach? 2. Do you still need influence marketing now that Pinterest has sponsored pins and Instagram has ads? The [...]Read more
The other day a member of our client services team was helping a client identify influencers for a social marketing campaign for a line of tech products. The client wanted to target working mothers; by searching the Women in Business topic, the team member found a lot of inspirational and influential women who seemed to [...]Read more
Influence marketing has been a hot buzzword in 2013. And while most marketers use influence marketing to develop new audiences, generating the audience (what we also call influencees) is only half the battle. What happens after the sale counts. Think of your contact with B2B influencers as a committed relationship rather than a brief encounter. [...]Read more
Event marketing is a significant part of nearly any B2B marketer’s budget – or any marketer’s budget, for that matter. According to a report from the Association of National Advertisers, media exposure, brand awareness and attitudes towards brand are key measures of an event’s effectiveness; as savvy marketers know, those are also metrics which can [...]Read more
Is influence marketing a numbers game? When people think about social media influence, it can be tempting to treat it like advertising. Although ads are measured in number of impressions – the number of times someone has potentially seen the advertisement – it’s a mistake to measure social media influence in terms of the number [...]Read more
Is influence marketing a one-way street? A recent Huffington Post article said that for Salesforce.com’s Gillmor Gang, a podcasting team, influence marketing was about providing the information that influencers needed so that they could provide feedback on products and services and ultimately affect the development of the company. A one-way street back to the company? [...]Read more
On October 30 at the RedTechTalk, in conjunction with our partners at The Red Consultancy, we launched our latest Influence Study on the wearable devices industry. This influence study contains an analysis of the most influential brands, products, media and executives that are driving conversations about wearable devices. You can find the results below. [...]Read more
In a perfect world, marketers would like to have the same core of influencers throughout the process of an influence marketing program. We can get to know our influencers on a more personal level, tailor incentives, predict their needs and gauge the potential for more, future interactions. In reality, influencers will come and go. There, [...]Read more
For a couple of years Facebook has been including the photos, comments and check-ins of real people – in other words, your friends – in their Sponsored Stories ads. Given the huge quantity of personal data that Facebook collects from every one of it’s billion-plus users, it’s no surprise that they’ve figured out how to [...]Read more
One of the most important concepts here at Appinions is topical influence. As many of you know, we don’t look to try and measure influence for influence’s sake; we only want to gauge whether an influencer (person, entity or publication) is influential within specific topics. This is key because overall influence (or pseudo-influence, like number [...]Read more