There’s a lot of pressure for brands to have a constant stream of content to keep their audiences engaged. But what happens when the idea bank and content well dry up? And how do brands ensure that they are creating content that’s most relevant to their audience and that will resonate with influencers in their [...]

There are several social scoring platforms at an influence marketer’s disposal. They include platforms like Klout, PeerIndex, and Traackr. Such platforms are useful for evaluating influencer reach and engagement. They help marketers figure out which influencers have the most power (influence) over a target audience. While this is useful information, Sam Fiorella raises a valid [...]

Yeah, yeah, you’ve heard it before. Video is huge and you need to be using it for your company. You likely already know that YouTube is the worlds #2 search engine – behind Google, of course, but ahead of Bing and Yahoo. As we discuss in our Marketing Through Trust eBook, generating quality search results [...]

World’s Most Influential Critics Agree Argo Favored to Win Best Picture Oscar from Appinions On Sunday, February 24, many will tune in to see which top Hollywood talent takes home a little gold statue. It’s a major event in some households. Hors D’oeuvres and drinks are served and bets large and small are made in [...]

Influence marketing is a different type of marketing strategy. Instead of focusing on reaching out to your target audience directly, which can be sort of a cold start, it concentrates on reaching out to the individuals who have influence over your target audience. Though influence marketing has been around for years and years, brands are [...]

In his article Social Influence and the Marketer’s Dilemma, Danny Brown identifies what he calls the four As of marketing success: audience, acceptance, application, and amplification. He asserts that these four tenets are the keys marketers have to address to experience success. However, he makes another very important point, which is that marketers have to [...]

If you’ve ever been in a conversation about digital marketing with anyone, it’s nearly a sure bet that the subject of “ROI” has come up.  Why?  Because, as marketers, the end goal is nearly always sales.  The traditional path-to-purchase has been awareness, consideration, purchase.  Wash, rinse, repeat.  As we explain in our newest eBook, the [...]

Any discussion of connecting with online influencers is sure to mention Facebook and Twitter prominently. You might also hear talk of Google+. But what about the many other social media networks? They provide important connection and relationship-building opportunities as well. Here are some ideas for connecting with influencers on some of the lesser-known or less-used, [...]

Content marketing: it’s the hot buzzword – and the hot marketing topic – for 2013, as evidenced by dozens of 2013 predictions posts and tons of startups trying to get in on the game. There are going to be lots of businesses jumping on the content bandwagon this year, but that doesn’t mean that it’s [...]

When it comes to making purchasing decisions, who do you trust? What sources do you consult to help you make an educated and informed decision? Research on consumer behavior shows that the influential touchpoints for consumers that guide them through the purchasing process are shifting from company-driven marketing to consumer-driven marketing. People trust people more [...]