Appinions: The science of influence marketing

As you probably now by now, Angelina Jolie is in the news again. No, she hasn’t adopted another child or come out with a new blockbuster movie. She’s become the de facto new spokesperson for breast cancer awareness. Angelina has quickly risen to the top of the list for influencers on “Breast Cancer,” according to [...]

There are several social scoring platforms at an influence marketer’s disposal. They include platforms like Klout, PeerIndex, and Traackr. Such platforms are useful for evaluating influencer reach and engagement. They help marketers figure out which influencers have the most power (influence) over a target audience. While this is useful information, Sam Fiorella raises a valid [...]

World’s Most Influential Critics Agree Argo Favored to Win Best Picture Oscar from Appinions On Sunday, February 24, many will tune in to see which top Hollywood talent takes home a little gold statue. It’s a major event in some households. Hors D’oeuvres and drinks are served and bets large and small are made in [...]

In his article Social Influence and the Marketer’s Dilemma, Danny Brown identifies what he calls the four As of marketing success: audience, acceptance, application, and amplification. He asserts that these four tenets are the keys marketers have to address to experience success. However, he makes another very important point, which is that marketers have to [...]

As seen in The Washington Times, Forbes.com and USA TODAY, we evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic. The Gun Control Debate: As Told Through Influence {infographic} from Appinions   Below [...]

While we didn’t physically make the trip to the 2013 International Consumer Electronics Show, we were on the front lines of the discussions, listening to influencers’ conversations to get the inside scoop on brands and products. In addition to our CES SuperSessions influencer study, we worked with Forbes to produce pre- and post-CES analysis detailing the ‘winners’ of [...]

As regular blog readers likely know by now, Appinions advocates for contextual influence marketing – that is, assessing influence within a topic or industry category, vs. measuring influence solely based on a singular personal influence score.  Our platform was created from the ground up to best achieve this objective. But how do you determine the [...]

The lifestyle/parenting blogosphere isn’t just about moms anymore. “Dad bloggers” (or, better yet, parenting bloggers who are also dads) are more prevalent than ever. They’re quickly growing their audiences and showing that they have just as much to say about (and to do with) parenting as the moms do. Rise of the Dad Gone are [...]

Discussion about social influence has really ramped up over the past few weeks; it was even mentioned as a trend for 2013 over at Social Media Explorer.  We’re thrilled the subject is getting so much attention, but we don’t think this is a merely a passing trend: influence marketing will be around for a long [...]

With news of changes to Klout’s personal influence measurement platform, there has been an inevitable uptick in the debate over how we should be measuring this thing called influence. No stranger to the debate, Jay Baer offered his insights on Klout’s alogrithm updates in The Fight for the Future of Influencer Analytics. Equally no stranger [...]