Appinions: The science of influence marketing

We’re so excited to announce Appinions 2.0, available immediately for all Appinions clients. This new release combines two powerful changes that will make creating and managing influencer marketing programs more efficient and effective. Sophisticated Sorting We’ve launched a new suite of topic filters that provides you with unparalleled flexibility to slice through mounds of influencer data, [...]

The Federal Trade Commission (FTC) recently updated its regulations regarding online advertising/endorsements, including ads, endorsements, and claims in social media. The rules require disclosure whenever a business posts advertising or provides compensation for a claim, endorsement, or review. In such a case, a poster, whether the company or an influencer, must make the disclosure obvious [...]

Do you understand what “influence” means? It seems as though everyone has a different opinion about what makes someone influential, noteworthy, or important. With all of these different (and sometimese contradictory) definitions, it makes sense that there would be a general misunderstanding across the marketing community. Unfortunately, misunderstanding leads to misguided strategies, and misguided strategies [...]

Appinions is pleased to invite you to our first webinar, provocatively entitled, “Does Influence Marketing Really Work?”  We think we’re up to the challenge on this question; we plan to prove to you why we think it’s important for all brands to have an influence marketing program. We’ve asked Mark Schaefer, the author of Return [...]

Today, we’re proud to announce that Appinions has partnered with Forbes to bring you the first annual study analyzing the influence of Chief Marketing Officers. This brand new study is the first of its kind. Using the Appinions platform, we were able to dive into the opinions of CMOs, looking at trends and topics as they compare [...]

There have been some exciting changes happening behind the seasons at Appinions, and while we don’t always dive into the inner workings of the company, we think it’s important to announce that we’re introducing two smart authors to the Appinions blog: Nyerr Parham and Kristin Morgan. We’d like to take a quick moment to introduce [...]

Today, we’re thrilled to announce the addition of our 30th client in just 10 short months! Discovery Communications, home to the Discovery Channel, TLC and Animal Planet, is the latest addition to our client roster. Not only is Discovery Communications our 30th client, but they are also our first network client.

We’ve had a lot of exciting developments at Appinions in recent weeks and this week is no exception.

Today, we’re excited to announce that Jon Bond, CEO of Big Fuel, is joining our team as an investor and senior marketing advisor.

Fact: Mommy blogger outreach as we know it could benefit from a bit of a cleanup on aisle 3. After years of poorly researched and untargeted pitches, mass email blunders, FTC disclosure mishaps and the like – we’re facing a bit of an uphill climb to establish consistent and effective standards for mommy blogger outreach [...]