Appinions: The science of influence marketing

Today, we’re thrilled to announce the addition of our 30th client in just 10 short months! Discovery Communications, home to the Discovery Channel, TLC and Animal Planet, is the latest addition to our client roster. Not only is Discovery Communications our 30th client, but they are also our first network client.

We’ve had a lot of exciting developments at Appinions in recent weeks and this week is no exception.

Today, we’re excited to announce that Jon Bond, CEO of Big Fuel, is joining our team as an investor and senior marketing advisor.

Today, we’re excited to announce that Appinions has been awarded a patent for the methodology we use to analyze, extract and summarize opinions from more than 5 million of online sources every day.

There’s been a lot of good reads this week in the realm of influence marketing and we’ve been thrilled to be a part of the conversation! Without further adieu, let’s dive into some of our favorite influence marketing news. We hope you enjoy our lineup! ‘Lucky’ Mag’s Technology Solution This great read from AdWeek showcased [...]

Today, we’re taking a brief departure from our regular influence marketing tips to share some exciting news about Appinions. We’re thrilled to announce that we’ve secured $3 Million in funding to bolster our sales and marketing efforts. We have received a $2 Million investment from Difference Capital Funding Inc. (DCF) and another $1 Million from [...]

Over the past year, the influence marketplace has attracted a lot of attention as brands, public relations and social media agencies look for new ways to discovery, analyze and engage with opinion leaders. Our Influencer Exchange service has emerged as one of the fastest-growing influencer discovery platforms by taking a unique approach that identifies influencers based on [...]