Appinions: The science of influence marketing

There are several social scoring platforms at an influence marketer’s disposal. They include platforms like Klout, PeerIndex, and Traackr. Such platforms are useful for evaluating influencer reach and engagement. They help marketers figure out which influencers have the most power (influence) over a target audience. While this is useful information, Sam Fiorella raises a valid [...]

World’s Most Influential Critics Agree Argo Favored to Win Best Picture Oscar from Appinions On Sunday, February 24, many will tune in to see which top Hollywood talent takes home a little gold statue. It’s a major event in some households. Hors D’oeuvres and drinks are served and bets large and small are made in [...]

As seen in The Washington Times, Forbes.com and USA TODAY, we evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic. The Gun Control Debate: As Told Through Influence {infographic} from Appinions   Below [...]

It’s awards season and we’re definitely not immune to the entertainment fever that’s sweeping over the nation as the movie industry prepares for the crème de la crème of awards shows – The Academy Awards. Given the buzz from tinsel town during this time of year, we decided to evaluate two of the most nominated [...]

We’ve had such an exciting year, thanks to all of you who have tried our platform, read our blog, downloaded our eBooks and attended our webinars. We know you’re busy and have lots of different marketing topics to focus on and learn, and we are truly grateful to each one of you for your attention [...]

At Appinions, we’re tackling a major issue for influence measurement – to distinguish the identities of individuals (influencers) who share the same name. This is a critical aspect of influence analysis, as it establishes an identification method that clarifies an influencer’s identity and determines who the influencer is in real life (IRL). Although the human [...]

Today, we’re proud to announce that Appinions has partnered with Forbes to bring you the first annual study analyzing the influence of Chief Marketing Officers. This brand new study is the first of its kind. Using the Appinions platform, we were able to dive into the opinions of CMOs, looking at trends and topics as they compare [...]

You need to tackle the same content marketing challenge every brand faces – creating content that leads the conversation, specifically through curating and sharing relevant, value-driven content (not just creating content for the sake of creating).

This week’s influence marketing roundup finds us exploring the connected consumer, tweetable lessons from Content Marketing World 2012, the historic importance of social scoring and a few other gems.

You’re tasked with the responsibility of building a competitive footing for your brand – both in the current marketplace as well as researching opportunities for expansion into new markets. With influencer data, you can access a valuable ecosystem of rich, robust data around topics and conversations that are relevant to your brand, your products and [...]