Earned Media
Amplify PR campaigns with influencer outreach and measurement
In today’s growing and fragmented media landscape, you have to cut through the noise to find the right publications, right journalists or bloggers, and right influencers to pitch.
Appinions can help.
Our platform analyzes more than 5 million sources online and provides a highly synthesized view of the conversations happening around specific topics. By leveraging these powerful contextual insights, you can easily identify who is influential about the topics that matter most to your brand.
Appinions also gives PR pros a real look at how publicity can shape the conversation around a brand or topic. Now, you can finally measure how well your message has been received by influencers and amplified to the masses.
Appinions can also amplify your event marketing efforts by identifying who is most influential in your industry to target as delegates, exhibitors, speakers and attendees. That way, you can contact the right people with the right message instead of mass marketing your event to the wrong audience.
Here’s how Appinions can help you cut through the noise:
- Build a manageable list of key influencers based on the topics that matter most to your brand.
- Reach out to influencers directly with our influencer profiles that include biographical information, links, social data and contact details.
- Develop more personalized pitches that speak the influencer’s language by gaining insight into their preferred topics and phrases.
- Gauge the effectiveness of your campaign by measuring your brand’s “share of influence” on a given topic.
- Determine whether your spokesperson (CEO, celebrity, etc.) is driving the conversation around your topic of interest.
- Benchmark your campaign success with a day-over-day monitoring perspective.
- Find the right speakers for your event by identifying key influencers on topics that will resonate most with your audience.
- Identify enthusiastic “influencers next door” to invite to your event and help raise awareness.
- Determine the right content for your agenda by learning what your audience is talking about most.
- Identify new promotional channels and partnership opportunities based on topics that are most relevant to your event.
Ready for more effective and efficient PR campaigns? If so, it’s time to take Appinions out for a spin. Click here to try it out.
