Owned Media

Amplify your social media efforts by engaging the “influencer next door”

Appinions is designed for social media outreach that can’t be defined by the size of an influencer’s social graph. It’s the actions of those engaging with an influencer’s content – not superficial mentions – that truly moves the social dial.

Appinions gives social media professionals the ability to identify topic-specific, enthusiastic, knowledgeable and credible influencers that are not necessarily on the world stage, but have invested, active communities ready for conversation.

And if you’re looking for ways to amplify your content marketing, Appinions empowers online publishers and marketers to identify the topics, issues and brands attracting the most attention (and driving the most action) in their market.

Here’s how Appinions can help you amplify your social media outreach and content marketing efforts:

Build a manageable list of key influencers that you can engage in real conversation based on contextual insights.
View up-to-date influencer profile data, including biographical info, relevant links, social outposts and contact information. (And, if we don’t have it, we’ll get it for you.)
Filter out the social spam and noise and focus on the influencers that have the ability to drive action – not just those with the largest network.
Find the most relevant and influential blogs to target for guest post opportunities, partnership opportunities, webinars, features, etc.
Curate and share more relevant content with your audience by identifying the publications and bloggers that are most influential on a given topic.
Gain insight into what topics and ideas are resonating with readers by looking at how your content spreads across the web.
Measure your results and influence on a topic by determining the “Share of Influence” of your brand, team members and blog.

It’s time to get serious about social media outreach and activate the true influencers for your brand. Click here to get started.