eBooks & Whitepapers

• Executive Influence: Transforming Your Top Team Into Powerful Influencers

  

  As companies become more transparent, executives are increasingly exposed to the public and expected to become the physical embodiment of the brand. Learn how three components of executive influence: traditional media, social media and thought leadership, can transform your executives into influencers in their own right.

  
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• Is Tech Swallowing Auto?: An Industry Influence Study

  

  Luxury, safety, design, value and performance are all hot buttons in any discussion about marketing automobiles. But they pale in comparison to the influence of technology. And influence is the new currency.

  This study explores what is shaping influential conversations at the intersection of new vehicle purchasing and technology [...]
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• Boost Your Product Launch with Influence Marketing

  

  Did you know that only 20% of new product launches are successful? So don't do your product launch the old way - using mass marketing and advertising. Launch the new way - with influence marketing. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch.

  
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• Basics of Influence Marketing

  

  New to influence marketing? Start here! This eBook defines what influence marketing is and does, and how you can apply it to your own marketing efforts. It's also great for helping others in your organization to understand influence marketing - download and share it today!

  
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• Marketing Through Trust: Leveraging Influence in the Buyer’s Purchase Journey

  

  Consumers rely on an ever-increasing number of touchpoints to guide them through the purchasing process. In this eBook, you'll learn how influence marketing can impact search marketing and third-party brand content, to provide more trusted points of brand information for consumers. This eBook is essential for anyone working at the strategic or executional level [...]
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• How to Create Successful Influence Marketing Programs

  

  This eBook is a follow-up to the Influencer Continuum™, our proven methodology for engaging influencers and cultivating them into Super Advocates™ for your brand. In this eBook, we provide the steps and guidance to create influence marketing programs which will move your target influencers through our Influencer Continuum, [...]
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• The First Annual CMO Influence Study

  

  Check out our latest report! Our CMO Influence Study begins to explore the level of influence the CMO has on his or her fellow marketing professionals, the marketing eco-system, and consumers.

  The data for this study, which was collected between August and October 2012, uncovers some interesting insights about their preferred subject matter, reach, and overall [...]
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• The Influencer Continuum™: From Influencer to Super Advocate™

  

  The Influencer Continuum™ is our proven methodology for engaging influencers and cultivating them into Super Advocates™ for your brand. In this free eBook, we'll teach you how to tap into the Influencer Continuum to building trust with key influencers and ultimately, convert them into brand loyalists. To download this free guide, Read more

• Why Targeting Mommy Bloggers is a Broken Outreach Model

  

  The term “mommy blogger” has been in use for nearly a decade but has never been less accurate and more misunderstood than it is in 2012. Women bloggers are building incredibly strong platforms and communities but are still not universally respected by brands, PR people and marketers as the marketing partners they often are. [...]
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• Appinions Private Vendor Watchlist Profile: Influencer Tracking with Precision

• Reconcile: A Coreference Resolution Research Platform.

• Learning with Compositional Semantics as Structural Inference for Subsentential Sentiment Analysis

• Identifying Expressions of Opinion in Context

• Joint Extraction of Entities and Relations for Opinion Recognition

• Partially Supervised Coreference Resolution for Opinion Summarization through Structured Rule Learning

• Toward Opinion Summarization: Linking the Sources

• Identifying Sources of Opinions with Conditional Random Fields and Extraction Patterns

• Low-Level Annotations and Summary Representations of Opinions for Multiperspective QA

• User-Oriented Machine Learning Strategies for Information Extraction:
  Putting the Human Back in the Loop

• Limitations of Co-Training for Natural Language Learning from Large Datasets