Appinions: The science of influence marketing

You have a blog, a Twitter account and a Facebook page.  Maybe you have a lot of followers or maybe you don’t, but you still want to be considered an “influencer.”  And why not?  Influencers are getting a lot of attention for the role they play in the consumer purchase decision-making process and some of [...]

It seems logical that success with influence marketing requires you to connect with the influencers who have the largest followings. The reality, however, is that bigger isn’t always better. If an influencer has followers in the right niche or boasts a high level of engagement, it may not matter if he or she has hundreds [...]

Some people mistake influence marketing for the process of getting customers to shill for brands. To the uniformed, it may seem that influence marketing is all about convincing customers to, perhaps in an unsavory way, cajole other consumers into buying from you. Of course, brands do have the goal of selling more, but such blatant [...]

It’s hard to get married without being in a committed relationship first.  Even before that, it’s a good idea to go on a few dates first.  What if you’re a single guy or gal looking for love?  You have a few options; you could try the bar scene, get set up on a blind date [...]

It’s easy to take the wrong path when it comes to television, ratings, and marketing via television. Though it once made sense to focus on the demographic for a particular show (and the accompanying ads), the intense focus on demographically-based Nielsen ratings may be waning, as much has changed in the way viewers watch television [...]

The foundation of influence marketing is building relationships with individuals who are in a position to help your brand increase awareness, build reputation, connect with an audience, and make sales. The basis for all of these goals is the development of a relationship with an influencer. So once you’ve decided to reach out to influencers, [...]

Every year there is a substantial amount of news that comes from the New York International Auto Show as auto makers from around the globe debut their latest products. To offer an alternate angle on the auto industry for industry professionals and curious minds, Appinions recently exposed thought provoking ideas on the industry generated from [...]

Yesterday evening, Appinions (with our partners at AOL Autos) kicked off the 2013 New York International Auto Show by welcoming an intimate group of the most influential people at the intersection of auto and technology.  We had the pleasure of being joined by the likes of Chrysler, Ford, Google, Hyundai, Kia, Microsoft, MINI, Nissan and [...]

Last month, following the success we had in finding and publishing interesting influencer insights-based data from CES, the Appinions Data Journalism Group decided to explore Mobile World Congress to capture any notable trends. Our evaluation of brands like Samsung, Nokia, Nvidia, Sony, LG and Intel (to name a few), revealed the most influential brands and [...]

It’s been very interesting to watch the conversation around influence marketing evolve.  Since our first “Top Influence Marketing News” post, back in June 2012, we’ve seen it shift from “gaming influence” to “influence in context” and “engaging influencers.”  This week, the conversation has evolved even further, diving in to the topics of differentiating between “influencers” [...]