Appinions: The science of influence marketing

Any discussion of connecting with online influencers is sure to mention Facebook and Twitter prominently. You might also hear talk of Google+. But what about the many other social media networks? They provide important connection and relationship-building opportunities as well. Here are some ideas for connecting with influencers on some of the lesser-known or less-used, [...]

Content marketing: it’s the hot buzzword – and the hot marketing topic – for 2013, as evidenced by dozens of 2013 predictions posts and tons of startups trying to get in on the game. There are going to be lots of businesses jumping on the content bandwagon this year, but that doesn’t mean that it’s [...]

When it comes to making purchasing decisions, who do you trust? What sources do you consult to help you make an educated and informed decision? Research on consumer behavior shows that the influential touchpoints for consumers that guide them through the purchasing process are shifting from company-driven marketing to consumer-driven marketing. People trust people more [...]

It’s awards season and we’re definitely not immune to the entertainment fever that’s sweeping over the nation as the movie industry prepares for the crème de la crème of awards shows – The Academy Awards. Given the buzz from tinsel town during this time of year, we decided to evaluate two of the most nominated [...]

Making your way onto online influencer radars and developing lasting relationships with them are important goals. Their interest in and efforts for your brand can go a long way toward building awareness of your brand, enhancing your reputation, and helping you sell your products and services. However, the clout these influencers have built up means [...]

Pinterest is no social media afterthought. Instead, it’s a rapidly growing social media site that holds great promise for brands. Sure, it doesn’t yet have the same pull as the giants called Facebook or Twitter, but there’s no denying that it’s up and coming. As BusinessGrow.com reports, using stats from The Social Habit, Pinterest has [...]

While we didn’t physically make the trip to the 2013 International Consumer Electronics Show, we were on the front lines of the discussions, listening to influencers’ conversations to get the inside scoop on brands and products. In addition to our CES SuperSessions influencer study, we worked with Forbes to produce pre- and post-CES analysis detailing the ‘winners’ of [...]

As regular blog readers likely know by now, Appinions advocates for contextual influence marketing – that is, assessing influence within a topic or industry category, vs. measuring influence solely based on a singular personal influence score.  Our platform was created from the ground up to best achieve this objective. But how do you determine the [...]

Since influence marketing is a difficult concept for companies to grasp, not to mention a scary one at that, it’s understandable that you might not be ready to jump head first into developing an influence marketing strategy without good reason. Here, we’ve taken a look at three different kinds of products that could best use influence [...]

Social media crisis management plans are gaining traction inside companies who are very active online. They realize that with growing social teams, everyone needs to be on the same page in their understanding of how to handle negative feedback, mistakes, and hiccups in online marketing. If you’re working with influencers, there may be another type [...]