Appinions: The science of influence marketing

Last month, Technorati published its 2013 Digital Influence Report.  While it’s full of great information, it reveals how much of a disconnect there is between brands and influence marketing.  For example, internet users reported as being influenced by blogs more so than any other form of social media, yet brands prioritize the number of Facebook [...]

Social media marketing and influence marketing are essentially the same, it’s just that the audience is different, right? Wrong! We’ll dispel 3 common myths and make the distinction between influence marketing and social media marketing a bit more clear: 1. Audience vs. Influence The core principle that makes social media marketing and influence marketing different [...]

Between the presidential election and Hurricane Sandy, it’s been a crazy couple of weeks. We’re located in New York City, and like so many friends and colleagues in the Northeast, a number of our employees were without power and unable to make it into the office. Thankfully, everyone in our office is okay and things are [...]

This week in top influence marketing news is chock full of thought leadership on wide range of influence related topics. As we continue to listen to these conversations, I am amazed at how rapidly  influence marketing is evolving as both a discipline and as a conversation. The articles below are but a sampling of how [...]

We are thrilled to see these and other recent mentions of Appinions – proof that our brand of contextual influencer management is taking root.  Each of these posts has great perspective and ideas on how to use influencer marketing. Perspectives on digital influence Our own Larry Levy answers some of Social:IRL‘s questions about digital influence [...]

Much of this blog is about how brands need to empower themselves by properly utilizing digital influence. Every now and then, we also try to deliver ways for the average user to become influential. There are dozens of different tactics a person can employ to become more influential, but there is one that is time [...]

Most brands are either in the digital influence game or they are beginning to recognize its importance. Those who are on the fence need to ask themselves the following questions. Keep in mind, the answers to these seemingly straightforward questions can really define a successful digital influencer campaign. Why Does Influence Matter to Brands? Influence [...]

One of the main cruxes of digital influence is that it takes a long time to build. The reward is immense, but only for those who put in the the time effort can reap it. Starting from scratch is always a tough pill to swallow, but cutting corners in the digital world rarely if ever [...]