Appinions: The science of influence marketing

It’s easy to take the wrong path when it comes to television, ratings, and marketing via television. Though it once made sense to focus on the demographic for a particular show (and the accompanying ads), the intense focus on demographically-based Nielsen ratings may be waning, as much has changed in the way viewers watch television [...]

Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. Our eBook explains how and why influence marketing can be crucial for the success of your next product launch. This eBook details: Why influencers [...]

Last month, Technorati published its 2013 Digital Influence Report.  While it’s full of great information, it reveals how much of a disconnect there is between brands and influence marketing.  For example, internet users reported as being influenced by blogs more so than any other form of social media, yet brands prioritize the number of Facebook [...]

Influence marketing is a different type of marketing strategy. Instead of focusing on reaching out to your target audience directly, which can be sort of a cold start, it concentrates on reaching out to the individuals who have influence over your target audience. Though influence marketing has been around for years and years, brands are [...]

In a recent post, Personal vs. Contextual Influence: What’s the Difference?, we discussed how to differentiate between the two primary ways of measuring digital influence, and why the difference matters to agencies and brands looking to build effective influencer marketing strategies. While personal influence typically focuses on social networks to measure metrics such as number [...]