Appinions: The science of influence marketing

There are several social scoring platforms at an influence marketer’s disposal. They include platforms like Klout, PeerIndex, and Traackr. Such platforms are useful for evaluating influencer reach and engagement. They help marketers figure out which influencers have the most power (influence) over a target audience. While this is useful information, Sam Fiorella raises a valid [...]

There are two broad areas of focus in digital influence – personal and contextual – that offer two different ways to identify and measure influence. If you’re scratching your head about the differences, you’re not alone. To help you better understand this emerging market, we’ve put together a brief comparison of personal and contextual influence [...]