Appinions: The science of influence marketing

World’s Most Influential Critics Agree Argo Favored to Win Best Picture Oscar from Appinions On Sunday, February 24, many will tune in to see which top Hollywood talent takes home a little gold statue. It’s a major event in some households. Hors D’oeuvres and drinks are served and bets large and small are made in [...]

As seen in The Washington Times, Forbes.com and USA TODAY, we evaluated the gun control conversations through the lens of influence over the past 60 days which revealed interesting insights about the dominant voices (or notable missing voices in some instances) around the topic. The Gun Control Debate: As Told Through Influence {infographic} from Appinions   Below [...]

While we didn’t physically make the trip to the 2013 International Consumer Electronics Show, we were on the front lines of the discussions, listening to influencers’ conversations to get the inside scoop on brands and products. In addition to our CES SuperSessions influencer study, we worked with Forbes to produce pre- and post-CES analysis detailing the ‘winners’ of [...]

As regular blog readers likely know by now, Appinions advocates for contextual influence marketing – that is, assessing influence within a topic or industry category, vs. measuring influence solely based on a singular personal influence score.  Our platform was created from the ground up to best achieve this objective. But how do you determine the [...]

With news of changes to Klout’s personal influence measurement platform, there has been an inevitable uptick in the debate over how we should be measuring this thing called influence. No stranger to the debate, Jay Baer offered his insights on Klout’s alogrithm updates in The Fight for the Future of Influencer Analytics. Equally no stranger [...]

In a recent post, Personal vs. Contextual Influence: What’s the Difference?, we discussed how to differentiate between the two primary ways of measuring digital influence, and why the difference matters to agencies and brands looking to build effective influencer marketing strategies. While personal influence typically focuses on social networks to measure metrics such as number [...]