With time, mobile marketing is taking over the world completely. New applications are getting launched every now and then by the developers. According to statistics, the majority of app downloads take place on iOS App Store and Google Play Store. 

That’s why your application must be optimized according to the best installation tactics of both iOS and Android app stores. And when we talk about the mobile application optimization frame, ASO comes into action.

As you might know, ASO stands for App store optimization. That’s a process according to which you can enhance your application credibility to altogether another level and boost its installations. 

On the other hand, SEO that we all call Search Engine Optimization is a process to optimize the website’s assets according to best searchable metrics. 

But, Is this enough to know the exact differences between the two? No!

Many things distinguish ASO and SEO in various ways. Let’s take a look at some of them!

ASO vs SEO optimization characteristics: 

ASO optimization factors are as follows- 

1. App Name.
2. Keywords.
3. App description.
4. Location.
5. Videos and images.

SEO ranking elements are as follows-

1. Content quality.
2. Meta description.
3. Keywords.
4. DA/PA.
5. Backlinks. 

These are some of the fundamental differences between ASO and SEO. 

Well, you may have noticed that keywords play the topmost importance in both the methods. Because, the way people search is prior to all the other things. Other than this, the main point of difference between the two is, in ASO, it’s all about making your application rank on app stores, whereas in SEO, it’s about making your content rank on search engines.