After years and months of hard work, you have completed your app. That’s great!
Well, that was the struggle within you, the real-world struggle is when you realize that there are over 5.8 million apps available on the Google and Apple play store alone, and outshining among them is not a cakewalk.
Many developers face dilemmas in finding out the best solution which can assure their app visibility in the first place.
This is where App store optimization (ASO) becomes vital. The core goal of ASO is to increase the visibility of an app on major app stores like Google Play Store for Android and Apple App Store for iOS devices.
In this comprehensive blog, we will brief you with all the information you need to excel at app store optimization. Even if you are new to ASO or just getting started, here you can get all the insights before you start ranking your app higher in app stores.
App Store Optimization (ASO) refers to increasing an app’s visibility and user engagement in the app stores and improving app conversion rates to get more downloads.
The main focus of ASO is improving the ranking of applications to get receive more downloads. The higher it ranks the more it gets visible in front of potential users.
Just like internet marketers use Search Engine Optimization (SEO) to rank their web pages higher in google search results, app developers use App Store Optimization (ASO) to get their apps at the top of search results in the app store. This science of enhancing an app store listing’s performance is known as App Store Optimization, or ASO for short.
So let’s look at the key benefits of using ASO.
So far we have already discussed the ASO and how it can lead your app toward success. Even if you are not convinced yet, you must surely go through this part to understand the important benefits of using ASO.
Ranking on the App store is not as easy as aligning things manually.No matter how great your app is if it is not easily discoverable to people, they won’t be able to install your app.
Hence using the right keyword is a relevant factor here. If you are not using the right keyword in your description, the targeted users will not be able to find your app there. So this is where App Store Optimization steps in to help you to get the right users that match your app to relevant keywords.
A correct approach for ASO will raise your organic installs while costing you nothing, which is one of its best features. When your app is optimized, it will start ranking higher in search results, when consumers type in keywords associated with your application. Eventually, increasing your visibility and boosting organic downloads while lowering your acquisition expenses.
You can monetize your apps in different ways, including in-app advertisements, in-app purchases, and subscription services. Many apps use techniques to show popup Ads to increase the number of clicks. Although many users sincerely dislike such interruptions.
As a result, you can start implementing Ads in such a way that doesn’t annoy users. For example -in reward ads, where users can get rewards by watching your ads or interactive mini-games that can generate clicks on ads.
Last but not least, after trying all the tactics to gain user acquisition, you might still want to enhance your app visibility. Also, with paid ads, you could grab the attention of loyal users who may attract other people to download your application. In such instances, paid advertisements can also help you to gain organic downloads.
Also, you may invest in social media marketing strategies to boost your app acquisition. As the industry is growing more competitive, it has become harder for companies to increase app visibility via organic means.
While relying on paid ads isn’t a bad idea, there is still quite a competition in that space. So, unless you don’t strengthen the ASO of your mobile application, paid adverts won’t be able to help you get organic downloads in the long term.
So far, we have looked at the importance of ASO and how its implication can lead to growth and success. And so, if you want to avail these benefits, check out these ASO tools to help you in your optimization efforts.
App tweak is a leading tool for ASO tool with its coverage of over 70+ countries. It has a user-friendly platform, and many big companies like PayPal, Jam City, Yelp, Big Fish, and Amazon are its clients.
ASO Intelligence, Ad Intelligence, App Intelligence, and Market Intelligence are all available on AppTweak’s one platform.
Its Key features include:
App Radar is another great tool among ASO tools. iTranslate, Arise, Kolibri, Wargaming.net, Meister, and Mixvibes are a few of their trusted customers. It allows you to find ideal keywords. You can also check your app’s keyword rankings and contrast them with those of your competitors.
Its Key features include
With AppFollow, you may find keywords for your app that are appropriate from a keyword standpoint. You can also keep track of the most popular keywords and determine how challenging they are.
HBO, Zynga, JamCity, Disney, Comcast, Sony, Yahoo, Vevo, Autodesk, Hubspot, Flo, and many more are just a few of their clients.
Its Key features include
ASOdesk gives you the opportunity of App Store Optimization and App Marketing all in one platform. It provides regular reports, because of which it is possible to use time more effectively, analyze competitors’ apps in detail, and stay up to date with the most recent developments.
As you have probably observed, optimizing your app for a higher ranking requires a lot of analytical methods and strategies. You can choose an app store optimization tool that fits your needs and budget.
At last, whichever tool you decide for your app, it is quite obvious that you cannot reach the top of the ASO race without some help. You need to have data insights provided by such tools to make sound decisions to develop an ASO strategy.