According to recent studies, there are about 2 million apps present on the iOS App Store. Whereas, in the case of the Google Play Store, the number of applications is 2.8 million. 

In the pool of millions of applications, the optimal use of your apps is very prominent. So that, they cannot lose behind in this race. And that’s why we use ASO. 

Keyword optimization is the most powerful module of ASO. Because, when users search on app stores, your application should revert back as a result in the top listings. 

That’s why you should optimize your application according to the most relevant keywords. 

Here are the top practices that you can imbibe to find the best keywords for your applications-

1. Understand your niche.
2. Look after the app localization.
3. Learn about the app store algorithm.
4. Do deep exploration work.

By completely figuring out the aspects of your niche, you can target the most relevant keywords for your application.