App store optimization is a full-fledged marketing technique that allows the platform to rank high based on the most searched keyword of the targeted niche. The ASO process revolves around enhancing the visibility of mobile & web apps. The main motive behind performing the procedure is to stimulate traffic and ultimately boost ROI.
In a nutshell, ASO aims to amplify your application ranking across various search engines & app stores. It allows you to hack into the search algorithm and push your application for better app discovery.
Let us take an example.
Search for an app in any app store or browser.
Now look at the result – There are some apps you haven’t heard of, along with the most popular ones.
There is an app in the topmost section of the list. And below that, there are some apps on the recommended list.
Now schedule a timer of at least one week and repeat the process.
Can you see the same list again? No, right? Well! It is because of the ASO.
So, what ASO does is it evaluates the optimized applications and puts them forward. That is why the list changes now and then. It means you might have to work hard and smart to be on the list each time your audience searches for you.
However, you might require some assistance from the industry-leading app store optimization tools. Well! Look no further because we have created a list of 5 hand-picked ASO tools that can work wonders for your app marketing goals.
Check them out!