From our Blog
From Touchpoints to Trust Points™
May 21, 2013
Marketing has changed. Over the past couple of decades, new forms of messaging, new message delivery vehicles, and indeed, new types of messages have infiltrated the buyer’s experience. From the mom shopping on her smartphone while waiting at the soccer game to the executive researching a major software purchase, the ways buyers gather information prior [...]
Boost Your Product Launch with Influence Marketing
Did you know that only 20% of new product launches are successful? Why execute your product launch using mass marketing and advertising when you can leverage trust and credibility through influencers. This eBook explains how and why influence marketing can be crucial for the success of your next product launch.
Leveraging Influencer Insight to Create Content for your Brand
This content marketing case study illustrates how Appinions uses influencer insights to create unique and meaningful content to increase their brand visibility and credibility. Read about this actionable model that all brands can replicate to boost their content marketing efforts.